Amazon has revealed that the company added 50 million Amazon Prime members last year, bringing the global total to more than 200 million Amazon Prime members.
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Given that access to a rotating selection of Prime Video titles comes with a Prime membership, that could mean that Prime Video’s user base is close to Netflix’s last-reported global subscriber total of 203.6 million, without counting subscribers who are not Prime members.
Amazon’s own disclosure, in its annual report, said that it spent $11 billion in 2020 on video and music content for its Prime services — up 41% from 2019.
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Amazon’s 2020 $11-billion video-and-music content investment included content licensing expenditures, as well as Amazon Studios’ production costs for original movies and television shows.